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5 Things Every Business Owner Must Know Before
Running An Ad
Business owners are notorious for running bad advertisements.
Hopefully after you read this email you'll never be in that
crowd.
There's 5 things every business owner must look at before ever
running an ad. If you can't follow these five rules, the ad just
isn't worth running.
1. Demographic
Who is your target market? Are they buyers? Where do they hang
out? Can you contact them there? What habits do they foster
online? What language do they use to speak to each other? Would
they like to hear about offers from you? Are they obsessive
about your niche or are they just casual?
These are all questions that you need to ask. Find out as much
as you can regarding your market before ever compiling an ad. If
you can successfully get inside the head of a reader, you've
halfway won the battle to a sale.
2. Targeting
I'll say this once. Interest and need aren't enough to sell a
product.
You need to put it in front of the people who are likely to take
action and who have the money to buy from you.
This goes back to rule #1. Do your research before you ever
consider publishing your ad.
3. Testing & Tracking
Is the medium you're placing the ad in trackable? If not, try
somewhere else.
You want to be able to know exactly how someone goes through
your sales process. If you can't track that, it's not worth
running.
Statistics you want to track are...
*Views
*Purchases
*How they found your ad
*How long they were looking at your ad
4. Upsell
Are you looking to upsell the buyer? You should be.
What product or service can you also sell to them once they buy
from you the first time?
Find a way to be a further help to them and you will reap the
monitary rewards.
5. Post-Sale Followup
Follow up with the buyers afterwards. Check in with them and see
how their life has changed due to your product.
Those that were happy will likely buy again. Those that weren't
can be appeased with a refund.
Think about these rules next time you're writing an ad. They
will save you lots of time, heartache, and most importantly,
money.
Best regards,
Mark Edwards - Editor & CEO |
