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3 Tips To Achieve Greater
Success With Google AdWords
Driving traffic to your
website is one of the most important activities that you can
do as the owner of an online business. Without traffic, you are
guaranteed not to get any sales. Therefore, no matter what your
business model is, traffic is the first thing to be concerned
about. In this article, we will focus on Google AdWords pay per
click (PPC) advertising which is a way for you to get targeted
traffic to your website. For the uninitiated, however, there are
many pitfalls that await.
The first tip has to do with proper structuring of your ad
campaign. When you create a new ad campaign, it is better to
create a number of smaller ad groups within that campaign. One
of the big mistakes that newcomers to AdWords make is creating a
single ad group and filling it up with hundreds if not thousands
of keywords. It is far better to come up with a few different
categories that describe your business and focus on creating
groups of tightly related keywords for each group.
Secondly, learn how to write an ad that will draw the readers'
attention and get them to click on it. With the limited number
of characters allowed for the ad copy, one of the best ways to
come up with attention grabbing copy is to learn from the
classified ads in newspapers and magazines. Browse through the
classifieds and take note of any ad that really captures your
attention and ask yourself what makes it work. When you write
ads that get more clicks, you will increase your click through
ratio (CTR) and as a result you could lower the minimum bid that
you pay for each click.
The third tip has to do with testing and tracking your ads. Be
sure to create multiple ads and rotate them evenly to test which
ones result in the best CTR. You will need to run the test so
that each ad gets at least 50 or so clicks. Otherwise, the test
will be invalid if you base your decision on just a few clicks.
When you set up your campaign initially, be sure to select the
option to rotate your ads evenly because the default option is
to allow the system to automatically optimize showing your best
ad more often. If this is the case, you will not be able to run
an accurate split test.
There is a steep learning curve for becoming proficient at
Google AdWords. If you do not give up, however, and master the
system, you will be rewarded with
targeted traffic to your webstite.
Best regards,
Mark Edwards - Editor & CEO |
